
Before our trip to New York we decided to make business cards that would both represent what PROJECTiONE is about and stand out as something different among a wallet of others. We recognize that many of our projects find meaning within their design/fabrication processes as much as in their final state; we intended to take on these cards as a project with a similar mindset. The cards uniquely combine a very precise digital process with a learned analog system [vacuum forming] producing highly individualized outcomes. While each one retains the precision of laser-cut mat board molds, slight variations within each card references the human involvement in the process.
We bought-out our local hobby shop to test [destroy] sheet after sheet of polystyrene in order to develop the right process for this specific instance. We used a jig on our ridiculously small vacuum former with a series of mirror-image rastered mat board molds to pull the material to a semi-exact position. Some of the mat board texture transfers over, giving the material a paper-like appearance with a completely non-paper feel, which was unexpected. However the cards do accomplish an original intent: imprinting PROJECTiONE’s information on other business cards.
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business cards « Etoiles et Toiles
February 9th, 2010
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